Home App
Control your home. Away from home.
Home app is the easiest way to create a smart home that’s secure and private. To help educate potential customers, we created an in-app experience called the Discover tab. Once you tap in, you can explore the key pillars that make up a smart home, and we recommend our favorite products to get you started.
As writing Creative Lead, I worked with AD partners and cross functional teams to create a fun experience designed to not only educate, but alleviate customer privacy concerns about bringing smart devices into their home.
Produced at Apple.
Creative Lead/Writer: Gary L. Baker II
Creative Lead/Art Director: Andre Camara
Creative Directors: Jeff Whitney & Oliver Albrecht