Apple TV+ has quickly become one of the premiere streaming services. But to get the word out, we developed an in-store installation working with our cross-functional 3DVM partners. As writing Creative Lead, I worked with my AD partner and team to create the first of what would become a new on-device platform for marketing the latest products that is still used in Apple Stores today.

Produced at Apple.
Creative Lead/Writer: Gary L. Baker II
Creative Lead/Art Director: Amarides Montgomery
Creative Directors: Jeff Whitney & Oliver Albrecht