AirPods Max

Turn listening up to 11.

As writing Creative Lead, I worked with my AD partner, developers, and cross-functional teams to create an engaging in-store experience for the launch of the latest AirPods. We developed an interactive platform that educated customers about key product features and benefits, while experiencing it first hand.

 Produced at Apple.
Creative Lead/Writer: Gary L. Baker II
Creative Lead/Art : Sebastian Bettencourt
CDs: Jeff Whitney & Oliver Albrecht

See more work.