CASE STUDY:
RETAIL INSTALLATION
During Gary’s time in corporate marketing, he helped a leading tech brand increase engagement during in-store shopping for its flagship product.
88%
of visitors engaged and learned
without needing store assistance
50%
recall among our target audience of high-intent shoppers looking for the latest product
76%
of visitors returned to a product demo table
after they engaged with the installation
DISCLAIMER:
Unfortunately, for this project we can’t share the specific brand. But it’s still something we’re proud of, so we
created redacted highlights of our success.
THE CHALLENGE:
- Engage high-intent customers
- Increase unassisted product education
- Increase visibility when entering store
- Raise product feature awareness
THE PROJECT:
To engage in-store shoppers and connect more deeply with our high-intent customers, the project focused on a highly visible and engaging display. There, customers interacted with a wall of devices, each one featured helpful a tip or feature that educated customers about surprising benefits. Each device had a quick and visually engaging piece of content, from video, to small games, or motion graphics that made it each interaction rewarding for the customer.
THE RESULTS:
During launch, we were excited to learn that we were highly effective in achieving many of our key goals. Shortly after, the installation was rolled out to four additional high-traffic retail locations. We also gained additional positive insights we didn’t expect around customer behaviors, key product features, and ways to retain customer attention.
88%
of visitors engaged and learned
without needing store assistance
50%
recall among out target audience of high-intent
shoppers looking for the latest product
76%
of visitors returned to a product demo table
after they engaged with the installation
CUSTOMER FEEDBACK:
During exits interviews, regardless of purchase, customers gave us valuable insights to further refine our approach. And look for additional ways to increase engagement and intention.
“Cool. AMAZing. INFORMATIVE.”
They had a lot of nice things to say.
CURIOUS AS CATS.
The playful copy and design drew people in.
DONT. TOUCH.
Some people thought it was just for looks.