IRISH SPRING
When it’s time to shower, men want simplicity.
Thankfully, a bar of soap is all you need.
OOH & Print
In-store
Activation
Custom cut bars at your local hardware store.
A 3-in-1 bar with shampoo and conditioner.
And the big bar, which snaps apart.
Product Innovation
Making Of
Writer: Gary L. Baker II
AD: Sam Cantor
